Performance Marketer | Meta Ads Specialist, Lahore, Pakistan

I turn ad spend into leads, sales, and measurable growth.

I help small businesses get more customers from Facebook, Instagram, TikTok, and Google ads, with clean conversion tracking behind every campaign, so you always know what your money produced.

Book a free strategy call See the results No retainer lock-in to start. We begin with your numbers.
$1M+
Advertising spend managed across client accounts
20,000+
Leads generated for service and e-commerce businesses
3
Ad platforms managed under one strategy: Meta, TikTok, and Google
150+
Freelance projects completed for clients in the US, UK, EU, and beyond

Results clients have paid me to produce

Real accounts, real budgets, and the numbers that matter to an owner: what it cost, what came back, and how much cheaper each customer got.

TheBeardClub

E-commerce Meta Ads Purchase campaigns

Purchase-focused Meta campaigns for a men's grooming e-commerce brand. I managed the full account structure, creative testing, and ongoing optimization across seven campaigns, tracking every dollar against purchases and revenue.

$529K
Total ad spend managed
17,711
Purchases generated
$1.66M
Tracked purchase value
3.14x
Blended return on ad spend
Campaign-by-campaign breakdown, TheBeardClub on Meta Ads
Campaign Ad spend Purchases Purchase value ROAS
1$71,005.163,919$420,865.535.93x
2$213,832.449,185$838,861.743.92x
3$1,148.3230$2,983.492.60x
4$191,571.053,707$326,523.111.70x
5$30,913.25526$43,761.541.42x
6$7,891.19128$11,136.761.41x
7$12,938.42216$18,089.051.40x
Total$529,299.8317,711$1,662,221.223.14x

Complete data for all seven campaigns, as shown in Ads Manager reporting. Blended ROAS of 3.14x is calculated from total spend ($529,299.83) and total purchase value ($1,662,221.22) across all seven campaigns.

Value Dental Clinic

Dental healthcare TikTok Ads Lead generation

Lead generation for a dental clinic reaching European patients on TikTok. Volume grew while the cost of each lead came down, through audience refinement and creative iteration.

1,373
Leads generated
Before
$16
After
$14
Cost per lead down 12.5%

Meticulous Blinds

Home services US based Meta Ads Lead generation

Lead acquisition for a US based blinds and home services business on a modest daily budget. Restructuring the campaigns and tightening targeting brought the cost of each inquiry down by nearly a fifth.

Before
$36
After
$29
Cost per lead down 19%

TheKiteCat

Travel UK based Meta Ads Lead generation

Travel inquiry campaigns for a UK based travel business, where the cost per lead was cut by more than a third. The savings came from cutting weak audiences early and doubling down on the creatives and placements that converted.

Before
$42
After
$26
Cost per lead down 38%

Book to North

Travel WhatsApp campaigns Messaging

Multiple travel campaigns run over six months, optimized for direct WhatsApp conversations instead of website clicks, putting the sales team in touch with ready-to-book travelers. The Eid campaign within this work started conversations at Rs 102.39 each.

3,739
WhatsApp conversations started
6 months
Of campaigns run for Book to North

What I can run for your business

One specialist, accountable for the whole funnel: the ads, the tracking, and the numbers you judge me by.

Primary specialization

Meta Ads

Facebook and Instagram campaigns built for leads, sales, and WhatsApp conversations. This is where most of my $1M+ in managed spend sits.

  • Lead generation and sales campaigns
  • Audience targeting and retargeting
  • Creative and copy testing
  • Budget management and scaling

TikTok Ads

Short-form video campaigns that reach buyers where they actually spend their attention, proven with 1,373 leads for a dental clinic.

  • Lead and traffic campaigns
  • Creative testing at volume
  • Cost per lead optimization

Google Ads

Search campaigns that capture people already looking for what you sell, run alongside social so no buying intent is left on the table.

  • Search campaign setup
  • Keyword and intent targeting
  • Conversion tracking and reporting

Tracking done properly, from day one

Most wasted ad spend is a measurement problem. I set up Meta Pixel and the Conversions API before scaling anything, so every lead and purchase is counted once, attributed correctly, and visible in plain reporting.

  • Meta Pixel installation and event setup
  • Conversions API (server-side) integration
  • Event deduplication and purchase values
  • Reporting on CPL, CPA, and ROAS, not vanity metrics

How working together looks

A simple, transparent process. You approve the plan and the budget, I run the campaigns, and you see the numbers every week.

STEP 01

Audit and strategy

I review your offer, market, and any past campaigns, then map out the campaign structure, audiences, and budget before a dollar is spent.

STEP 02

Tracking setup

Pixel, Conversions API, and conversion events are configured and tested, so results are measured accurately from the first click.

STEP 03

Launch and test

Campaigns go live with multiple creatives and audiences in structured tests. Weak performers are cut quickly, winners get the budget.

STEP 04

Optimize and scale

Ongoing optimization drives cost per lead and cost per purchase down, as it did from $42 to $26 for TheKiteCat, then proven campaigns scale up.

E-commerce Dental and healthcare Home services Travel and tourism Real estate Food and beverage B2B services Local businesses

About Arif

I am an independent performance marketer based in Lahore, Pakistan, specializing in Meta Ads, with TikTok Ads and Google Ads as supporting channels. Freelancing since November 2023, I work with clients through Upwork, and I have helped e-commerce brands, clinics, home service companies, and travel businesses turn advertising into a predictable source of customers.

My work covers the full job: campaign strategy, audience research, creative testing, retargeting, conversion tracking, and ongoing optimization. I manage campaigns against business outcomes, qualified leads, cost per acquisition, purchases, and return on ad spend, not impressions and likes.

Because I work independently, you deal directly with the person running your ads. No account managers, no hand-offs, and no agency overhead baked into your bill.

  • A specialist, not a generalist

    Meta Ads is my core craft. That focus is why clients see cost per lead fall instead of plateau.

  • Numbers you can check

    Every claim on this page comes from real campaign reporting, and your reporting will be just as direct.

  • Built for small business budgets

    Several of the results above came from budgets around $40 a day. The system works before the spend gets big.

Rated five stars by the clients who hired me

Most of my work comes through Upwork, where clients rate every completed job. The feedback below is verbatim from those reviews; the screenshots are the actual Upwork completion notices.

53
Five-star ratings with written feedback on Upwork
60+
Jobs completed on Upwork
150+
Freelance projects completed for clients in the US, UK, EU, and beyond
“Arif is exceptionally polite and hard worker. He helped me set up the pixel for the company account I'm managing and he helped me set up campaigns targeting different audience sectors for lead generation. Very helpful, polite and hard worker! We completed the contract successfully.”
Media Buying training
Upwork client review, Feb 2026
“Working with Arif was a fantastic experience. They delivered high-quality work exceptionally fast and maintained excellent communication throughout.”
Completed Upwork contract
Upwork client review
“Very lovely person, hard worker and good communication. It was nice experience working with Arif.”
Social media manager
Upwork client review
Upwork five-star completion notice for a Meta Ads Specialist B2B lead generation job, with client feedback: Thank you very much for all your work. You've done a great job.
Meta Ads Specialist, B2B Lead Generation: “Thank you very much for all your work. You've done a great job.”
Upwork five-star completion notice for a Facebook Ads Optimization Specialist job, with client feedback: Arif completed the work successfully and met all expectations.
Facebook Ads Optimization Specialist: “Arif completed the work successfully and met all expectations.”
Upwork five-star review for a Media Buying training contract, Feb 14 to Feb 23, 2026, praising Arif's pixel setup and lead generation campaign work.
Media Buying training, 5.0 stars: pixel setup and lead generation campaigns, completed successfully.
Upwork five-star completion notice for a Facebook and Meta Ads Manager job for a Shopify dropshipping store, with client feedback: ad set up on Meta and help with Shopify.
Facebook/Meta Ads Manager for a Shopify dropshipping store: “Ad set up on Meta and help with Shopify.”
Upwork five-star completion notice from a client who said working with Arif was a fantastic experience, with high-quality work delivered exceptionally fast and excellent communication.
Upwork client: “Working with Arif was a fantastic experience... excellent communication throughout.”
Upwork five-star completion notice for a Social media manager job, with client feedback: Very lovely person, hard worker and good communication.
Social media manager: “Very lovely person, hard worker and good communication.”

Let us talk about your next customers.

Tell me what you sell and who you want to reach. I will come back with an honest read on what advertising can do for your business and what it would cost to find out.

Book a call
30-min strategy call on Calendly
Email
arif.marketing.ahu@gmail.com
WhatsApp
+92 342 5953569
LinkedIn
linkedin.com/in/arif-hussain-ads
Upwork, where I work
upwork.com/freelancers/arifh108